We have worked with the MarketBase tool for some years now which in itself is a testament to our faith in the product. We have not found a service which can equal MarketBase for accuracy and frequency of data - crucial when planning our sales and marketing programmes.
Julie Cumberland, Marketing Communication Manager, SGI Inc, EMEA
HP UK has been subscribing to data from MarketBase for 7 years now, and the data is key to our direct marketing efforts. The depth of data available gives us the additional insight into customers and prospects to target our campaigns effectively & deliver better returns. In addition data quality is increasingly an issue faced by campaign managers, but MarketBase is known and trusted to be an accurate source of key IT decision-makers.
Mark Hibbert, Marketing CRM Programme Manager, Hewlett Packard UK
MarketBase is great for us because it allows us to plan more specific marketing campaigns based on comprehensive and accurate information. MarketBase data is always reliable and we feel very confident using it. It has detailed installbase information which would cost us much more to gather ourselves.
Bill Kandohla, Business Consultant, EMC